Vodafone and Madonna
Most of the time we wish we could work on 2k material and sometimes we have to scale down… a lot… for Video MMS. Only 172 x 144 pixels with a maximum filesize of 220kb.
One of our regular clients is Chunk ID based in Amsterdam. We have done many video MMS campaigns for them over the years. Always strictly Vodafone and this one was special. Madonna & Vodafone have teamed up to release the first seven songs on her new album Hard Candy via Vodafone Live!
Back to the Video MMS, it’s always a battle between audio and video quality. Trying to win that 1kb in reducing the sample rate or video frame rate. When the campaign is well on it’s way we can release the edit and show you the end result in the 3GP file.
With the introduction of the iPhone mobile video has taken a big step forward. When the 3G version is finally released we expect mobile video to really take off.
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